I like the randomness feeling of this design. It’s undercut with a grid-like feeling but there is plenty of misc elements strewn around to really break it up in a good way. Even the logo has that sense of typographical randomness yet it’s all the same succinct typeface.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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