There is so much richly constructed simple interaction here to check out. I love it. I like the simple organization and feel of the site but with nice little animations and extras on the details.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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