Holy moly, the Waaark site is brilliantly designed, visually. I love all the transitions and detail work with the illustrations. It’s very very unique and you get the vibe of a high end solutions firm here. That said, the transitions in some ways leave me feeling like I’m not sure that I’m actually on a new “page” – what are pages these days anyways, but the feeling is still there. I dig almost every part of this site design though. Brilliant visual work.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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