If you’re not a fan of [tag]Horizontal[/tag] designs, you probably won’t like this one. If you’re intrigued by them, though, this is a good example of one of the few times when it really works. They’re positioning themselves as courageously creative, and a horizontal layout communicates that like words alone couldn’t.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Thanks for featuring this Shane. Much appreciated.
This biggest challenge with this wasn’t so much making the horizontal aspect work, but more the marrying of the horizontal layout with a CMS. 🙂
Excellent use of horizontal space, probably the only such site I’ve seen that really works (of course it helps to have a horizontal scrolling feature on your trackpad or mouse to really enjoy it).
A truely great example of “sideways thinking” good job by all invloved 😉
I agree I like the sideways look. have not seen to many but a great example of a design that works for being horizontal.