This is a super cool experiment in interactive exploration. It’s not entirely practical but it’s stuff like this that keeps us pushing what we think of as a typical website interaction and we always need that. It seems a bit outdated technically – cufon still being used it looks like so that likely dates it.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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