I like the over simplification of this site. The navigation is hidden under a drop down type nav design, normally i’d be against that but somehow it flows well for the experience of this site. The way oversized images on the home page at first seemed sort of like a lazy design solution but just with the nav design I’ve come to like it as well. As you can see this is a design that’ll make you look twice so it’s worthy of some further study I think.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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