I like the clear blocky grid for this design. Right angles and squared off images, then the big oversized slideshow at the top. Pretty common layout formula but it’s pretty groovy here to me. Pretty funny use of the animal heads throughout the site. Humor is funny.
I like the clear blocky grid for this design. Right angles and squared off images, then the big oversized slideshow at the top. Pretty common layout formula but it’s pretty groovy here to me. Pretty funny use of the animal heads throughout the site. Humor is funny.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
I LOVE this site. Your team did an incredible work putting this together.