This design has some really nifty things going on. I like the overall pattern and details worked across the design. There are some nifty little illustrative details tucked away here and there that make for some interesting discoveries as you make your way through the site. I like the dual column layout for the secondary articles, it really plays off the main article placement very well.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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