The first thing that hits you is the photography, it pulls you in. Then there’s some superb typography everywhere. Solid rhythm implied with the layout as you scroll down the page, it almost sings to you as you take it in.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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