Super simple design but it’s great IMHO. I love this guy’s work and I like how the site has a little character but really gets out of the way of the work. It’s a really simple execution technically too and it’s a great example of just letting your work speak for you.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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