This site, from 350 Designs, is probably the simplest online shoe store I’ve seen, maybe the simplest store in general. As simple as it is, it feels complete and I like the way the shoes are presented as if they’re on a wall. Very cool.
This site, from 350 Designs, is probably the simplest online shoe store I’ve seen, maybe the simplest store in general. As simple as it is, it feels complete and I like the way the shoes are presented as if they’re on a wall. Very cool.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Thanks for the recognition. We are continuously pushing ourselves to create a truly unique version of an online store.