Nice Masonry/Isotope type responsive effect here. Actually, digging into the code looks like it is Isotope… I like the usage of it here because it just feels a little different. Especially with the way the logo overlays on top of the images like that too as you scroll. Cool site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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