There is some neat stuff going on with this website. It feels overly “engineering” and has solid grid work and monochromatic coloring. I love the hover effect of going from blue to b&w color photos in the section selector area. The subtle animations take what could be a pretty boring layout to that next level that makes it truly interesting visually.
In the web world, technical speed and user perception matter. By improving design for a faster appearance, you boost conversions and stand out online. Speed isn’t just loading time; it’s perception.