Really cleanly designed and executed website. I love the red and the background patterns/imagery is really cool looking. The different header images have a nice look to them as well.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
At the risk of being a design snob…this is a bit ‘2007’ and behind trend, but in that sense at least its style that is ‘unmatched’… now where’s my Shell-Suit and bumbag?
Oh Jim you snob you! To hell with trends, if it looks good it looks good right? All seriousness, it is a bit behind ‘trend’ I agree there.
What does ‘Shell-suit and bumbag’ mean?
Aside from whether this is outdated or not, the graphics really have no purpose. The juxtaposition of butterflies and race cars is confusing and makes me wonder what this site is even about.