Really cleanly designed and executed website. I love the red and the background patterns/imagery is really cool looking. The different header images have a nice look to them as well.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





At the risk of being a design snob…this is a bit ‘2007’ and behind trend, but in that sense at least its style that is ‘unmatched’… now where’s my Shell-Suit and bumbag?
Oh Jim you snob you! To hell with trends, if it looks good it looks good right? All seriousness, it is a bit behind ‘trend’ I agree there.
What does ‘Shell-suit and bumbag’ mean?
Aside from whether this is outdated or not, the graphics really have no purpose. The juxtaposition of butterflies and race cars is confusing and makes me wonder what this site is even about.