Really simple design, but it’s well executed. The illustrative quality and typography mixed with the almost candid pictures has a great feel to it. I also like the way the images are rotated in and out on the home page, nice touch for visual interest without being too overboard.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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