I really like the design element that makes me want to scroll down the page, the cloud illustration with the rainbow rain is a compelling visual image. Then there’s the “yes” & “no” type flowchart looking copy that I think works rather well. It’s not as tight as it could be in the footer area but overall I like what this site is doing visually.
I really like the design element that makes me want to scroll down the page, the cloud illustration with the rainbow rain is a compelling visual image. Then there’s the “yes” & “no” type flowchart looking copy that I think works rather well. It’s not as tight as it could be in the footer area but overall I like what this site is doing visually.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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