Update to the polldaddy.com website design. I’m not entirely sure when this new design went live. Interesting use of Typekit on this design in my opinion. The type selection doesn’t seem all that non-typical and feels like it could have been pulled off with a web safe font selection. I like the red a lot and the change in branding is welcome and invigorating compared to what it was. The signup page is nicely done too.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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