At first glance this site is just another “web app” looking site design, but once you spend a little time on it you find it’s one of the better ones out there. There’s some nice little UX interactions to keep you engaged, plenty of well laid out content and some smart design decisions have been made along the way when this site was created.
At first glance this site is just another “web app” looking site design, but once you spend a little time on it you find it’s one of the better ones out there. There’s some nice little UX interactions to keep you engaged, plenty of well laid out content and some smart design decisions have been made along the way when this site was created.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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