Straight forward website layout for Pennsylvania Apples, but the imagery is super great. Awesome photography and it’s use can really carry a project, this site is no exception. I love the little hop the apples do as you mouse over the different types of them, fun.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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