Pelican’s site, “an imprint of Penguin Books,” has a very clear path of what they want you to discover and do. It’s clean and classic in how it presents info, and makes me feel like the Pelican “app” will allow for an easier reader experience. Check out the About page – cool story of how Pelican came into existence in 1936.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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