I love the way the illustrations and typography meld together. It’s a perfect mix of things. I also really love the signup form design a great deal. Clever use of making it simple looking and unique and interaction enough to help the user get it quickly.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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