New update for the Paravel team’s website. They’ve simplified what was there before and boiled it all down to just what’s needed to communicate what it is they do and have done. Telling their story quickly with a super badass illustration. The thing about this site though is that there isn’t a single part of it that’s not worth looking at. That’s really the key for our own content design too I think. Beautiful work here. I want to be Paravel when I grow up. 🙂
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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