New update for the Paravel team’s website. They’ve simplified what was there before and boiled it all down to just what’s needed to communicate what it is they do and have done. Telling their story quickly with a super badass illustration. The thing about this site though is that there isn’t a single part of it that’s not worth looking at. That’s really the key for our own content design too I think. Beautiful work here. I want to be Paravel when I grow up. 🙂
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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