I love the speed of the Oyyo website out of Stockholm. The transitions are quick, and the site is neat and simple.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
I do agree with the speed and simplicity but I felt particularly frustrated navigating the site. I felt I had no direction, perhaps that is because the cursor was pointer the majority of the time? Also, I had no idea what the purpose of the site was by viewing the home page, who the business was, or where I was supposed to go. Much to be applauded but much to be approved on in regards to UX.
Do you think the images being sort of abstract looking lead to your feeling that way? I felt like once I saw that they were rugs it all sort of came together.