Really slick vacation marketing site for The Outer Banks of NC. I like the hero area slide show’s interactions, they’re quite involved but they look tempting to click around on. The mid area feels a bit cramped with the 4 columns at first but they’ve left it airy enough to make it work. I also dig the little map on the subpages to show you where you are geographically while looking at particular content/places.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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