Brand designers, Percept developed branding for a consultancy firm. The task was for brand positioning and brand strategy, then branding.
NorthPoint
Percept: Branding, design & creative agency in Sydney. Specialising in brand identity, packaging design, print & digital communications, websites, advertising campaigns.
Brand designers, Percept developed branding for a consultancy firm. The task was for brand positioning and brand strategy, then branding.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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