Nice clean and well done “micro-site” (For the record, hate that term). Visually it’s very tight, the graphic elements are all sharp and well done, even the videos are super slick. Watch our screen cast of the site for a more complete review. It’s all but a single page design with the “test” being the second page, which is a fun addition to the experience. In general, this is a nice lesson in a small(ish) marketing support site.
Nice clean and well done “micro-site” (For the record, hate that term). Visually it’s very tight, the graphic elements are all sharp and well done, even the videos are super slick. Watch our screen cast of the site for a more complete review. It’s all but a single page design with the “test” being the second page, which is a fun addition to the experience. In general, this is a nice lesson in a small(ish) marketing support site.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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