Children’s clothing company by Kris and the ever talented Bob Galmarini (@bgalmar). It’s a beautiful design, really sells the handmade craft aspect of the products well. That’s important, to effectively communicate what it is you do as well as look great, visually and viscerally with your design. This site does that very well and very simply which is also hard to do. Great illustration work here and there to complete the website design. Great great stuff!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





Thanks Guys! Ya’ll are too kind. It is a fun project to work on.
Keep up the good work over there.