Lovely site for children’s clothes by neve / hawk. It’s simple and clean and feels very classic like the clothes. I can’t really imagine trying to create a brand for clothes that fits the clothes’ style and the website at the same time. Bravo, great work here.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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