A rather straight forward site design, using some of the latest cool stuff. But something about it, maybe the clean layout and/or easy going vertical rhythm makes it sing to me. My favorite part is the “clients” drop down section under the header. Very clever.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



What do I click to get to the site?
There’s a “visit site” button top right of the site screenshot.
Ah, now it’s showing…
Yay, another variation of the Salient WordPress theme.