I’m loving this site – great use of textures and typography. What is that font? This is well branded with continuity throughout the site of textures, font and small details. I was pleasantly surprised to find some social features built into the site – I can make a comment on their beer? They seem to have really captured the spirit of the brand/beer and their feelings toward community and sustainability.
I’m loving this site – great use of textures and typography. What is that font? This is well branded with continuity throughout the site of textures, font and small details. I was pleasantly surprised to find some social features built into the site – I can make a comment on their beer? They seem to have really captured the spirit of the brand/beer and their feelings toward community and sustainability.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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