Man, I love just about every aspect of this design. I especially love the way the main nav slides up into the header and “becomes” a top anchored nav. Just go scroll the page around and then come back. See what I mean, cool right?
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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