Kind of a crazy ass website. I’m enjoying it tremendously even though it largely goes against most of my gut telling me the UX is bad. What do you all think?
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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