The thing about this site that excites me is the experience it builds as you scroll down. It just keeps making you want to see more and you’re kind of sad when you get the “FIN” part. I love the interactions designed in here and there, like on the portfolio links. It’s also a good example of how to integrate social media stuff into a page, it’s all used with a context.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



Gene, thanks for your comments on our site. It’s great to get your feedback–confirming that we’ve successfully integrated usability and content to create a great experience.
With thanks from the team at the Modo studio,
-K
You bet Kristine! Keep kicking ass okay!