This website is a great example of having almost too much stuff going on visually. Don’t get me wrong I like the design, the colors give it an interesting vibe and the imagery is just sharp. I really like the search box design in the header. Generally though, some visual editing would greatly improve the volume of this site. What I mean by that is, when I first load it, it takes me a while to figure out what this company does and where they want me to look first – and i’m looking for it, most people won’t.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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