This website is a great example of having almost too much stuff going on visually. Don’t get me wrong I like the design, the colors give it an interesting vibe and the imagery is just sharp. I really like the search box design in the header. Generally though, some visual editing would greatly improve the volume of this site. What I mean by that is, when I first load it, it takes me a while to figure out what this company does and where they want me to look first – and i’m looking for it, most people won’t.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.




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