Man, there’s a ton going on with the Mahno website. Tons of interaction stuff and some nice timed-scrolling moments too. You need to pick around through it to get the full effect, give it a whirl.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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