Love the animations and transitions from this site, that is about healthcare… yep. Looks like it was produced by CHG Healthcare out of Salt Lake City (still trying to find out the designer info – Tweet back if you know: @thegrizzwolf)
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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