A redesign for Linearity’s website, shifting away from a marketing-led B2B approach to speak directly to illustrators, designers, and motion creators using Curve and Move.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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