
Really great, single page, single purpose website/page. It’s to get you to sign up for the email delivery of the receipts service. Very cleverly design, the big bold background image makes you focus on the blog link, while you are really quickly drawn to the sign up box.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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