I’ve seen a couple of sites last year that had something similar to what Joni Korpi is doing with his portfolio site, doing zoomable UI for the web. His is pretty smooth. Here’s a little bit about his work, the why and how:
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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