I like how there is a strong top-half and bottom-half in this website design. The heavy top with the slideshow and dark gray background really offsets the bottom-half with it’s white background and obvious 4 column grid.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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