This is one of those sites that has that “this is how it’s done” feel to it. There are some really great interaction details in this site and every page is a gem. I love that the designer is able to work in little surprises here and there with very simple design elements. It’s making the expected seem unexpected that is the simple genius of this site. Check out our screen cast review of this site for more in-depth detail of what we thought.
This is one of those sites that has that “this is how it’s done” feel to it. There are some really great interaction details in this site and every page is a gem. I love that the designer is able to work in little surprises here and there with very simple design elements. It’s making the expected seem unexpected that is the simple genius of this site. Check out our screen cast review of this site for more in-depth detail of what we thought.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
I like this design and I have been seeing this style a lot. I’m even working on a site now that was inspired by a design similar to this one.