This is one of those sites that has that “this is how it’s done” feel to it. There are some really great interaction details in this site and every page is a gem. I love that the designer is able to work in little surprises here and there with very simple design elements. It’s making the expected seem unexpected that is the simple genius of this site. Check out our screen cast review of this site for more in-depth detail of what we thought.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





I like this design and I have been seeing this style a lot. I’m even working on a site now that was inspired by a design similar to this one.