I like the hierarchy in the large to small images as you look down the page. The simplified layout is strong and efficient. The top navigation is a bit overly simple but it works. I don’t really get the loading screen on this site, it seems unnecessary to me. Good looking gallery style website here.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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