
Another great website design from Jason Santa Maria and crew. Kind of similar to some the visual experimentation he’s done recently with his own blog, refreshing to see design being thought about in such a great way and to see it played out in real client work like this.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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