This site has a nice impact upon first visit. The bright red and the angle that cuts across the screen is pretty striking. Beyond that, the layout is pretty straightforward. It has a 3 column layout with some intro copy, some work thumbnails and some news. It took me a bit to determine that the main image behind the logo is related to the featured work. I really think this would have even more impact if this were a rotating feature, either upon refresh or animated. As it is, it’s mostly but not 100% clear that I’m not at the ‘Deco Windshield Repair’ website, since that is the most prominent text. That’s minor, though, and all in all it’s a clean and well done site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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