Alot of this site design reminds me of flash websites done a couple years ago, but this one appears to be all javascript driven. It has some really nice interactive elements and it amazingly keeps things simple for the user. Interesting website, i’d love to hear you’re thoughts on it.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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