Pretty cool vibe to this site. I dig the hero area and the slight parallax/apple movement technique. I also really dig the visual break down of each section as you scroll down the page. Solid work.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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