I’m not sure that I can do this site justice with a few short words… but it looks like some cool people got together and are doing some cool things here and in the 25×52 Initiative. Check the page out – and the people that are behind it, and you’ll see what I mean.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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