Submitted by: Jonathan Longnecker @necker47
fortysevenmedia.com
Role: Designer

This site has a lot of nice elements. Nice noisy texture on many of the backgrounds, attention to detail in things like drop shadows and lines, and good choices of fonts and colors. My only problem is that there’s too much visual noise. There’s so much going on that I don’t really know where to focus. Most of the type is bold and loud. There are a lot of colors (some of which move), and the buttons are just a bit overdone (drop shadow, gradient, stroke, text-shadow, rounded corners all on one button). Overall, there is a good underlying structure and a good hierarchy is established going down the page. But I think hierarchy should also take into account a visual depth. If everything is on the same plane, it’s more likely that the user will not know what to pay attention to.