Gardener
Founded by Ian Hatcher-Williams in New York City, we work collaboratively with clients to identify their business goals and strategize their digital landscapes as something to grow into, not grow out. Gardener is a technology studio that builds websites. 9 out of 10 projects are ecommerce related and the businesses we primarily serve generate anywhere from $2-10M in revenue per year.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Glassmorphism brings transparency, depth, and light back into modern UI. Learn how this “frosted glass” design trend enhances hierarchy, focus, and atmosphere, plus how to implement it in CSS responsibly.
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